Implementation and human behavior change - The Behaviour Change Wheel

April 2011 Articles, Media

This article, written in 2011 by Susan Michie and colleagues from University College London, places behaviour change at the centre of designing and implementing evidence based practices. The article proposes that behaviour change is determined by capability, motivation and opportunity (the COM-B framework). It then links the COM-B and behaviour change to characteristics of interventions and the policy environment in a model called the Behaviour Change Wheel. It is accompanied here by a short podcast, in which Professor Michie provides an overview of the model, and seeks to bridge the gap between research evidence and changes in practice. Both the podcast and article will be of interest to researchers and policymakers.

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